How to add users in Google Analytics?

On 15 March 2022

Google Analytics is a free yet powerful web analysis tool that is used to track and report website traffic. Google Analytics was initially launched in 2015 and GA4 is the 4th iteration released in 2019 which includes application and web property. It tracks activities and provides statistics of the activities being performed on the website such as views of the page, duration of the stay, pages per session, and bounce rate of the individuals. It also reports the source of the interaction through which the website is being visited. 

Levels of Access in Google Analytics

While adding users in GA, there exists three options/levels to grant access, which is as follows:

  • Account Level: Account level allows the highest level of access to the user; it gives full access to the user at all levels.
  • Property Level: Property level is used to grant permission for different websites to the users.
  • View Level: It is the lowest level access control which allows limited access to the users to view specific reports.  

Steps to Add Users in Google Analytics

First of all, you must be an administrator to add, delete or modify users in the GA. Following are the steps for adding users in Google Analytics:

Step 1: Log in to your Google Analytics account.

Step 2: Select the admin tab and navigate to the desired level of access (Account/Property/View).

Step 3: Click ‘Access Management’ keeping in view the level of access (Account/Property/View).

Step 4: Now, click the ‘+’ icon present at the top right corner of the window and click ‘Add Users’. 


Step 5: Type the email address of your Google account.

Step 6: Now, select one option from the five direct roles of user permissions (Administrator/Editor/Analyst/Viewer or None) and check mark data restrictions according to your requirements.


Step 7:  If you want users to be informed through email, you can select ‘Notify this user by email’.

Step 8: Click ‘Add’ to complete the process.

Types of User Permissions 

New users can be given specific roles and controls. At step 6, five direct roles and data restrictions are mentioned which are used to allow certain users to view, modify or create new data reports. The detailed explanation is as follows:

  • Administrator: If you choose the ‘administrator’ option, then it will have full authority and access to the account i.e. you will be able to add, delete, assign any role or restrict users, property and views as well. The previous name for this role was ‘Manage user permission’.
  • Editor: It will provide full control of setting at property level only. Previously, it was known as ‘Edit permission’.
  • Analyst: It will allow you to create, delete and edit certain property assets. Previously, it was known as ‘Collaborate permission’.
  • Viewer: You will only be able to view settings and change which data will appear in reports. Previously, it was known as ‘Read & Analyze permission’.
  • None: It demonstrates that none of the roles have been chosen.

Types of Data Restrictions

  • No Cost Metrics: This restriction means that you are unable to view cost related metrics in reports, explorations, audiences, insights, and alerts. 
  • No Revenue Metrics: This restriction means that you are unable to view revenue related metrics in reports, explorations, audiences, insights, and alerts.