We are delighted to introduce the new field in your project’s settings: Bounce rate.
Bounce rate is quite an important metric of the traffic of any website. It is the percentage of the visitors who leave the website after seeing only one page. Usually, it shows the quality of the website and how the traffic likes its content. In other words, if the visitors like your website, they won’t leave and see more pages.
If you don’t know the best value for your particular website, we suggest you take the average of your industry or use the bounce rates of your rivals.
If, for example, you are Bing search engine, you may want the same bounce rate as Google has or slightly better, so you can head over to Similarweb and see what Bounce rate does Google have:
https://www.similarweb.com/website/google.com On the link, we see that Google’s Bounce rate is 43%.
Many of our clients ask, “What is the best value?” We always recommend following the leaders and just being natural. If you know a good website with similar content to yours, you may want to have similar metrics to him.
You can set the bounce rate for your traffic from 0% to 100%.
100% – means that all the users will leave your website after seeing only 1 page. 0% means all the users will see more than 1 page.
Remember that any value greater than 0% will decrease the page views you receive because the traffic will not see some pages.
If, for example, you set the Bounce rate to 50% and you set only 2 pages to navigate(Main and 1st click), then half of the traffic won’t see the 1st click page, and you will receive only 75% of the estimated page views.